Pressbyrån is one of Sweden’s most well-known brands, with over 300 stores and 1.7 million visitors every week. Our brief was to create a packaging design that unites a wide range of consumable products while highlighting different categories — an opportunity to put some joy and colour on the streets of Sweden.
Together with Belgian illustrator Tim Colmant, we developed a series of playful illustrations inspired by Pressbyrån’s products. Using a hand-drawn style, a unifying colour palette led by Pressbyrån yellow, and the brand’s friendly tone of voice, the identity brings warmth and character to every product.
