Dan Bunnskog has over 18 years of experience in repositioning well-known brands through design, insight, and passion.

By working with some of Sweden’s most prominent branding and design agencies, he has developed a broad expertise in transforming strategy into clear, relevant, and actionable design.

His experience ranges from international assignments in banking, energy, destination, and IT — often involving many stakeholders — to collaborations with cultural institutions, theatres, and museums in smaller, more creative project teams. In every context, he is driven by curiosity about people and a belief that good design is born out of close collaboration.

The artistic dimension is central to Dan’s work and has its roots in studies at Falkenberg School of Art and HDK, where a master’s degree in design shaped his idea-driven and multidisciplinary approach. With the same curiosity, he explores visual identities that extend beyond the graphic and into the tactile and spatial — for example through packaging, signage systems, exhibitions, events, concept sketches, and interior design.
The result is brands that feel alive and human — and have the space to grow over time.

Time line

2023 –            
Design consultant: Snask, Happy F&B, Ojity, Lynxeye, Noerd

2023 –
Founder of New Day Rising

2022 – 2023   
Design Director, BBDO

2013 – 2021
Design Director, Bold / NoA

2007 – 2013
Independent Art Director / Designer

2001– 2007
MFA, HDK Högskolan för Design & Konsthantverk
Selected work experiences clients

Audiorama
ATG
Autoliv
Bakery Bakery
Bromma Blocks
Clandestino Music Festival
Dramaten
Folksam
Franklyn
Gram shoes
Horse Powertrain
If skadeförsäkring
Inriver
Kavall
Marginalen Bank
Mips
Mobility Malmö
Newhouse
Nordea
Nordiska Museet
OKQ8
Peab
Pressbyrån
SCA
Samsung
Skellefteå Kraft
Stay Norway
Stockholm Quality Outlet
Svefa
Tidningshuset by Pontus
Veidekke
Vivantis
WeSC