Founded in 1873, Nordiska Museet is Sweden’s largest cultural history museum, with over 1.5 million objects in its collection and five visitor destinations.
Nordiska’s new identity is anchored in the museum’s rich cultural heritage, with each building block of the identity pulled from the building's imposing architecture and rich graphic archives. The result is a distinct and adaptable brand identity anchored in history but adapted to the modern communication landscape.
A comprehensive inventory of the museum building's architecture and rich graphic archives provided the foundation for all the building blocks of the new identity. The quatrefoil that appears in the museum's original seal was refined and became the new symbol and framing device. The bespoke headline typeface and wordmark is based on original drawings and engravings found in the museum building. We created a clear brand identity system that unites the entire Nordic Museum.
